And for me at that moment, a student being 15/16 years old, I was very convinced that was what graphic design was and I wanted to do more of that. In high school, I was very much using a cracked version of Photoshop and just making posters and flyers and doing these Photoshop tutorials online at the time. Rebecca Brooker: Not until I really understood what design was. Were you always interested in pursuing a career in design? I’m excited to be here.Īdrian Tennant: Now, Rebecca, you are originally from Trinidad and Tobago. To talk about her very busy life, Rebecca is joining us today from her home in Buenos Aires, Argentina. Today, Rebecca is Art Director with the Washington DC-based agency, Ghost Note, the co-chair of Queer Design Club, and leads her own independent design business, Planthouse Studio. In 2019, Rebecca co-founded Queer Design Club, an organization that celebrates work that happens at the intersection of queer identity and design worldwide. In 2018, she moved to Argentina to join Media Monks. ![]() Originally from Trinidad and Tobago, Rebecca studied graphic design in New York City, where, after graduating in 2017, she worked for several organizations. To talk about the LGBTQIA+ community, especially those working in the field of design, our guest this week is Rebecca Brooker. And GWI’s data found around one-half of all LGBTQ+ members want brands to support diversity and equity in the workplace compared to just under one-third of other users. Sixty-three percent of LGBTQ+ members believe that we should be more open about mental health, compared with 49 percent of other users. A study published by Bigeye’s research partner, GWI, found that among US internet users, age 16 and above, 42 percent of those who identify as members of the LGBTQIA+ community, consider themselves outspoken on the issues that they care about, compared to just a third of other users. Although Pride Month may have ended, the challenge of reflecting and representing the diversity of consumers identifying as LGBTQIA+ continues year-round. Hello, I’m your host, Adrian Tennant, Chief Strategy Officer. Rebecca Brooker: I would say our mission today is really focused on creating a more equitable and equal environment for LGBTQ+ people in the workplace, specifically the design industry.Īdrian Tennant: You’re listening to IN CLEAR FOCUS, fresh perspectives on the business of advertising produced weekly by Bigeye: a strategy-led, full-service creative agency, growing brands for clients globally. ![]() Episode TranscriptĪdrian Tennant: Coming up in this episode of IN CLEAR FOCUS. We discuss some of the results of the second Queer Design Count and learn what attendees of the first-ever Queer Design Summit on July 7 can expect. Rebecca talks about growing up queer in Trinidad, the difficulties she faced with her US work visa, and the circumstances that inspired her to co-found Queer Design Club. With over 400 entries nationally, the Ad Age Small Agency Awards recognizes standout independent agencies with fewer than 150 employees that are producing both noteworthy creative work and strong business results.Rebecca Brooker is the co-founder of Queer Design Club, an organization celebrating work that happens at the intersection of queer identity and design worldwide. Continuing to further its commitment to innovation and thought leadership, LERMA/ has partnered with The University of Texas to publish ongoing reports about Millennials and Gen Z, with a key focus on multicultural insights. LERMA/ is innovating the industry on all fronts with the development of its Brand Inclusivity Performance Index (BIPI), a first-of-its-kind communication tool that measures brands' commitment to multiculturalism. "As an independent certified minority-owned agency, it is exciting to be recognized for all the work we have accomplished, and we are eager to dream even bigger." "Multicultural marketing used to be an afterthought, but our country has changed, and we have evolved with it," Pedro Lerma Founder & CEO of LERMA/ said. The newly independent firm has evolved from a multicultural aficionado to a cross-cultural powerhouse. DALLAS, J/PRNewswire/ - Yesterday, LERMA/ was named Ad Age Gold Small Agency of the Year: 11-75 employees at the 14 th Annual Ad Age Small Agency Awards.
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