![]() Once upon a time, I was Southwest A-List Preferred. For inspiration, United should look to the ads above. It just seems so odd to me and I’m usually a sucker for airline ads. United’s new ad campaign misses the mark ( much more so than its prior campaign attacking Southwest in Denver did). That makes attacking Southwest over open seating seem so strange to me. Finally, it does offer a premium product, unlike Southwest. Furthermore, the carrier has made tremendous strides on its internet onboard (it is routinely fast and reliable these days… without exception in my experience). Its worldwide route network is second to no U.S. My favorite Untied ads are not poking fun at another carrier, but heralding the aspirational nature of travel:Īnd let me be clear that United has so much to tout. In other words, this cutesy ad actually reflects poorly on United…which is a sad byproduct of an ad campaign that I cannot imagine was cheap.Īs a general rule, I would steer clear of talking about my competition in an ad. ![]() legacy carrier to prohibit full-size carry-on bags on basic economy fares Southwest continues to offer two free checked bags plus a carry-on plus a personal item on all fares while United is the only U.S.Even passengers who do not book basic economy tickets often have to pay for a “preferred” seat toward the front of the economy class cabin (and here we are not even talking about EconomyPlus) or take a middle seat in the rear.United sells “Basic Economy” seats that do not permit changes, carry-on items, and do not include a seat assignment unless you want to pay up in advance.To be clear, I am not offended by it…but I think the ad will not be convincing to any regular flyer and even if it prompts infrequent flyers to pop over to to look, they will discover a number of issues: As a frequent United flyer and occasional Southwest flyer who will always choose United over Southwest, I find the ad in poor taste.
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